注册公司需要哪些市场分析能力？



娉ㄥ唽鍏徃闇€瑕佸摢浜涘競鍦哄垎鏋愯兘鍔涳紵杩欐槸鍒涗笟鑰呭湪韪忓叆鍟嗕笟涓栫晫鏃跺繀椤绘繁鎬濈殑闂銆傚競鍦哄垎鏋愭槸瀵瑰晢涓氱幆澧冨拰绔炰簤鏍煎眬鐨勬繁鍏ョ爺绌讹紝涓轰紒涓氭彁渚涗簡瀹濊吹鐨勪俊鎭拰娲炲療銆傚湪杩欑瘒鏂囩珷涓紝鎴戜滑灏嗘帰璁ㄦ敞鍐屽叕鍙告墍闇€鐨勫競鍦哄垎鏋愯兘鍔涳紝骞舵繁鍏ヨВ鏋愬叾涓殑鍏抽敭鏂归潰銆?

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1. 琛屼笟瓒嬪娍鍒嗘瀽

鍦ㄦ敞鍐屽叕鍙镐箣鍓嶏紝鍒涗笟鑰呴渶瑕佹繁鍏ヤ簡瑙ｆ墍閫夋嫨琛屼笟鐨勮秼鍔裤€傝繖鍖呮嫭琛屼笟鐨勫闀跨巼銆佸競鍦鸿妯°€佹妧鏈繘姝ョ瓑鏂归潰鐨勫彉鍖栥€傞€氳繃瀵硅涓氳秼鍔跨殑鍒嗘瀽锛屽垱涓氳€呭彲浠ユ洿濂藉湴鎶婃彙甯傚満鏈轰細锛屽苟鍋氬嚭鐩稿簲鐨勬垬鐣ヨ鍒掋€?/p>

鍏舵锛岃浜嗚В琛屼笟鐨勬湭鏉ュ彂灞曟柟鍚戯紝鍒涗笟鑰呭彲浠ヤ粠琛屼笟鎶ュ憡銆佷笓瀹惰鐐瑰拰鐩稿叧鏁版嵁涓幏鍙栦俊鎭€備緥濡傦紝濡傛灉涓€椤规妧鏈鍦ㄥ揩閫熷彂灞曪紝鍒涗笟鑰呭氨鍙互鑰冭檻灏嗗叾搴旂敤浜庤嚜宸辩殑浜у搧鎴栨湇鍔′腑锛屼互璧㈠緱绔炰簤浼樺娍銆?/p>

姝ゅ锛岃繕闇€瑕佽€冭檻娼滃湪鐨勫競鍦洪闄╋紝渚嬪琛屼笟鐨勬硶瑙勫彉鍖栥€佹柊绔炰簤瀵规墜鐨勬秾鐜扮瓑銆傞€氳繃瀵硅涓氳秼鍔跨殑娣卞叆浜嗚В锛屽垱涓氳€呭彲浠ユ洿濂藉湴搴斿鏈潵鐨勬寫鎴樸€?/p>

2. 鐩爣甯傚満鍒嗘瀽

娉ㄥ唽鍏徃鐨勬垚鍔熶笌鍚﹀彇鍐充簬鍏惰兘鍚︽弧瓒崇洰鏍囧競鍦虹殑闇€姹傘€傚洜姝わ紝鍒涗笟鑰呴渶瑕佽繘琛岀洰鏍囧競鍦哄垎鏋愶紝浠ヤ簡瑙ｇ洰鏍囧競鍦虹殑鐗瑰緛銆侀渶姹傚拰琛屼负銆?/p>

棣栧厛锛屽垱涓氳€呴渶瑕佺‘瀹氱洰鏍囧競鍦虹殑瑙勬ā鍜屽闀挎綔鍔涖€傝繖鍙互閫氳繃甯傚満璋冪爺鍜屾暟鎹垎鏋愭潵瀹炵幇銆備緥濡傦紝鍒涗笟鑰呭彲浠ラ€氳繃闂嵎璋冩煡鎴栫劍鐐瑰皬缁勮璁烘潵浜嗚В娼滃湪瀹㈡埛鐨勯渶姹傚拰鍋忓ソ銆?/p>

鍏舵锛屽垱涓氳€呴渶瑕佸垎鏋愮洰鏍囧競鍦虹殑绔炰簤鏍煎眬銆傝繖鍖呮嫭绔炰簤瀵规墜鐨勬暟閲忋€佽妯°€佷骇鍝佺壒鐐圭瓑鏂归潰鐨勬瘮杈冦€傞€氳繃瀵圭珵浜夊鎵嬬殑鍒嗘瀽锛屽垱涓氳€呭彲浠ユ壘鍒拌嚜宸辩殑绔炰簤浼樺娍锛屽苟鍒跺畾鐩稿簲鐨勮惀閿€绛栫暐銆?/p>

鏈€鍚庯紝鍒涗笟鑰呰繕闇€瑕佷簡瑙ｇ洰鏍囧競鍦虹殑娑堣垂鑰呰涓恒€傝繖鍖呮嫭浠栦滑鐨勮喘涔颁範鎯€佸亸濂姐€佷环鍊艰绛夋柟闈㈢殑鍒嗘瀽銆傞€氳繃瀵规秷璐硅€呰涓虹殑娣卞叆浜嗚В锛屽垱涓氳€呭彲浠ユ洿濂藉湴瀹氫綅鑷繁鐨勪骇鍝佹垨鏈嶅姟锛屽苟鍒跺畾鏈夋晥鐨勮惀閿€璁″垝銆?/p>

3. SWOT鍒嗘瀽

SWOT鍒嗘瀽鏄瘎浼颁紒涓氬唴閮ㄤ紭鍔垮拰鍔ｅ娍浠ュ強澶栭儴鏈轰細鍜屽▉鑳佺殑甯哥敤宸ュ叿銆傚浜庢敞鍐屽叕鍙歌€岃█锛岃繘琛孲WOT鍒嗘瀽鍙互甯姪鍒涗笟鑰呭叏闈簡瑙ｈ嚜宸辩殑绔炰簤浼樺娍鍜岄潰涓寸殑鎸戞垬銆?/p>

棣栧厛锛屽垱涓氳€呴渶瑕佸垎鏋愬叕鍙哥殑鍐呴儴浼樺娍鍜屽姡鍔裤€傝繖鍖呮嫭鍏徃鐨勮祫閲戠姸鍐点€佹妧鏈疄鍔涖€佷汉鎵嶅洟闃熺瓑鏂归潰鐨勮瘎浼般€傞€氳繃瀵瑰唴閮ㄤ紭鍔垮拰鍔ｅ娍鐨勫垎鏋愶紝鍒涗笟鑰呭彲浠ユ洿濂藉湴鎶婃彙鍏徃鐨勬牳蹇冪珵浜夊姏銆?/p>

鍏舵锛屽垱涓氳€呴渶瑕佸垎鏋愬閮ㄦ満浼氬拰濞佽儊銆傝繖鍖呮嫭甯傚満瓒嬪娍銆佺珵浜夋牸灞€銆佹斂绛栨硶瑙勭瓑鏂归潰鐨勫垎鏋愩€傞€氳繃瀵瑰閮ㄦ満浼氬拰濞佽儊鐨勫垎鏋愶紝鍒涗笟鑰呭彲浠ユ洿濂藉湴鎶婃彙甯傚満鏈轰細锛屽苟鍋氬嚭鐩稿簲鐨勬垬鐣ヨ皟鏁淬€?/p>

鏈€鍚庯紝鍒涗笟鑰呴渶瑕佸皢鍐呴儴浼樺娍涓庡閮ㄦ満浼氱浉鍖归厤锛屽厠鏈嶅唴閮ㄥ姡鍔垮苟搴斿澶栭儴濞佽儊锛屼粠鑰屽疄鐜板叕鍙哥殑鍙寔缁彂灞曘€?/p>

4. 甯傚満瀹氫綅鍒嗘瀽

甯傚満瀹氫綅鏄寚浼佷笟鍦ㄧ洰鏍囧競鍦轰腑纭畾鑷繁鐨勪綅缃紝骞堕€氳繃宸紓鍖栨垬鐣ユ潵鑾峰緱绔炰簤浼樺娍銆傛敞鍐屽叕鍙搁渶瑕佽繘琛屽競鍦哄畾浣嶅垎鏋愶紝浠ョ‘瀹氳嚜宸卞湪甯傚満涓殑瀹氫綅锛屽苟鍒跺畾鐩稿簲鐨勮惀閿€绛栫暐銆?/p>

棣栧厛锛屽垱涓氳€呴渶瑕佺‘瀹氱洰鏍囧競鍦虹殑缁嗗垎鍜屽畾浣嶃€傝繖鍙互閫氳繃甯傚満璋冪爺鍜屾暟鎹垎鏋愭潵瀹炵幇銆備緥濡傦紝鍒涗笟鑰呭彲浠ラ€氳繃娑堣垂鑰呰皟鏌ユ潵浜嗚В涓嶅悓娑堣垂缇や綋鐨勯渶姹傚拰鍋忓ソ銆?/p>

鍏舵锛屽垱涓氳€呴渶瑕佸垎鏋愮珵浜夊鎵嬬殑甯傚満瀹氫綅銆傝繖鍖呮嫭绔炰簤瀵规墜鐨勭洰鏍囧競鍦恒€佷骇鍝佸畾浣嶃€佽惀閿€绛栫暐绛夋柟闈㈢殑姣旇緝銆傞€氳繃瀵圭珵浜夊鎵嬬殑鍒嗘瀽锛屽垱涓氳€呭彲浠ユ壘鍒拌嚜宸辩殑瀹氫綅绌洪棿锛屽苟鍒跺畾鐩稿簲鐨勫樊寮傚寲鎴樼暐銆?/p>

鏈€鍚庯紝鍒涗笟鑰呴渶瑕佷笉鏂皟鏁村競鍦哄畾浣嶏紝骞舵牴鎹競鍦哄弽棣堣繘琛岀浉搴旂殑浼樺寲銆傞€氳繃鎸佺画鐨勫競鍦哄畾浣嶅垎鏋愶紝鍒涗笟鑰呭彲浠ユ洿濂藉湴鎶婃彙甯傚満鍔ㄦ€侊紝骞朵繚鎸佺珵浜変紭鍔裤€?/p>

缁间笂鎵€杩帮紝娉ㄥ唽鍏徃闇€瑕佸叿澶囧鏂归潰鐨勫競鍦哄垎鏋愯兘鍔涖€備粠琛屼笟瓒嬪娍鍒嗘瀽鍒板競鍦哄畾浣嶅垎鏋愶紝姣忎釜鏂归潰閮藉浼佷笟鐨勬垚鍔熻捣鐫€鍏抽敭浣滅敤銆傚垱涓氳€呭簲璇ヤ笉鏂彁鍗囪嚜宸辩殑甯傚満鍒嗘瀽鑳藉姏锛屼互鏇村ソ鍦版妸鎻″競鍦烘満浼氾紝瀹炵幇浼佷笟鐨勫彲鎸佺画鍙戝睍銆?/p>

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